Why Some Companies Make the Leap and Others Don't.


GOOD TO GREAT is a book by Jim Collins. It expands on the idea of how and why certain companies become successful, and others do not.

Key features

  • Praised for being one of the best management books ever written
  • It explains how businesses progress from good to great, and how the majority of them fail to do so
  • The popularity of this novel was so great, it reached far beyond the traditional audience of business books

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